Tomas Minarik - Digital Product Design Leader

TOMAS MINARIK

I design digital products that matter to people and teams who are proud to make them.

I’m a hands-on design leader with a generalist mindset, an interest in AI, and a focus on growing teams, shaping strategy, and building strong design culture.

“His goal is always to create a best-in-class product experience… grounded in data and insights, delivering business value.”

Chris Parmenter, Director of UX

“What truly sets Tomas apart is his balance of structure and care… a compassionate leader who goes above and beyond.”

Karina Zabrodina, Senior Product Designer

“Tomas demonstrates deep empathy for the people he manages, fostering a supportive environment while challenging the status quo.”

Devinda Karalliadde, UX Manager

Find more recommendations from people that worked with me on my Linkedin profile.

Multi-brand Online Casino

A complete redesign of the online casino experience across 9 brands and 3 products. What started as a desktop-focused revamp turned into a mobile-optimized experience and later, a fully native app.

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Multi-brand Online Casino

A complete redesign of the online casino experience across 9 brands and 3 products. What started as a desktop-focused revamp turned into a mobile-optimized experience and later, a fully native app.

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Unibet Tournaments

Rethinking one of the Kindred's casino key USPs to drive customer engagement, while keeping things safe, fun and scalable.

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Looking for more?

These are two of my most recent large-scale product design projects. I’ve worked on a broader range of products across different contexts. If you’d like to see more, or something specific, feel free to send me a request.

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Snapshots from the Archive

A glimpse into earlier work. These projects may be older, but they still tell part of the story. They offer a broader view of my experience and the range of challenges I’ve worked through over the years.

EXPLORE MY WORK

Design Leadership

A closer look at how I scaled and matured a global design teams from the ground up. From hiring and onboarding to org design and strategy, this is how we built a thriving, connected, and high-performing team across continents.

LEADERSHIP IN ACTION

Hello, I'm Tomas, nice to meet you

I’ve spent the last 16+ years designing digital products while growing and leading the teams behind them. My work blends strategic thinking with hands-on design, shaped by a wide range of experience across industries and disciplines.

I look for patterns, connect dots others overlook, and bring clarity where it’s needed most. I care deeply about people. About helping designers grow, shaping teams that thrive, and building products that make life a little easier.

Find out more about me

Design Mentor

I wouldn’t be where I am today without the design community that helped me grow in the late 2000s. People shared, supported, and challenged me, and I try to return the favor. Mentoring has become a core part of how I work and show up, both in my day job and outside of it. For over three years now, I’ve been mentoring designers across skill levels and contexts, and it’s landed me in the top 10 percent of design mentors in Sweden. Whether it’s helping someone find their voice, navigate a transition, or level up their craft, I try to give people the kind of support I once needed.

Generalist Designer

Before I found my home in product design, I worked across branding, digital publishing, marketing, and graphic design. That background gave me a wide lens and a lot of practical range. It taught me how to adapt quickly, take on varied responsibilities, and work from ambiguity to clarity. Today, I bring that same versatility into digital products. I can go broad when needed or zoom in with focus, whether it’s shaping an experience, tightening a UI, or crafting a launch story. Being T-shaped isn’t a buzzword for me, it’s how I’ve always worked.

Evidence & Insights Champion

I believe that design is a craft that can and should be measured. I spend time helping teams understand the difference between data and insights, and why it matters. Good design decisions come from the right kind of evidence, not just numbers. Over time, I’ve built deep experience with qualitative research methods, and I’m confident working with quantitative data when it helps us see the bigger picture. I bring this mindset into my teams through continuous discovery practices, helping us stay close to users and focused on the real problems worth solving.

Strategy & Vision

Design without direction tends to look good but go nowhere. I care deeply about connecting design to the bigger picture, to the product strategy, the business context, and the team’s shared vision. I often step into facilitation mode to help cross-functional teams align, get unstuck, or imagine new possibilities. It’s not about running workshops for the sake of it, it’s about creating the space where strategy becomes something the whole team owns and feels part of. My job is to help turn that shared vision into clear focus and forward motion.

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